Domino's 'DomiCopter' drone can deliver two large pepperonis

   On a lunch break last month, a small custom-built octacopter made a 10-minute flight through the city of Guildford, outside of London. Its special cargo: two large pepperoni pizzas.

The delivery was masterminded by a T + Biscuits, an English creative agency that was hired by Domino's to test prototypes. Read more here

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Tags: drone, news

Comment by Hugues on June 3, 2013 at 11:14pm
Is this really a serious project or publicity ? At least it is a good publicity for civilian uses of drones instead of the generally negative military image that stick to drones
Comment by Euan Ramsay on June 3, 2013 at 11:48pm
In theory, a clever idea. Use mission planner with postcode overlay to plot a route, then RTL after delivery. Electric power so theorical improvement in CO2 production.(usual power station caveats apply). Scale up, and you can deliver more pizzas in less time.

In practise:
- too many obstacles in urban environment; tv aerials, phone masts, overhead cables etc.

- order pizza with fake ID, steal multi thousand £ octo.

- FPV will be next to useless in urban environment. Too much noise, too much clutter.

- by the time you've climbed to safe alt, and descended again then RTL'ed, your flight range will be 1km. Hardly practical.

- liability insurance will be a nightmare, and double the price of the pizza!

- you've all seen the loons that deliver pizzas on those scooters, and their riding standards and blatant disregard for traffic laws...would you want them *flying* pizzas over your house???
Comment by Euan Ramsay on June 3, 2013 at 11:53pm
Ok so they managed 4 miles, that's 2 miles with RTL. But this is was in a rural area - no obstacles - they didn't have to climb high to avoid skyscrapers or weave round them.

Developer
Comment by Randy on June 4, 2013 at 2:55am

I think that's really great that they gave it a try and are publicising it a bit.  Non military is nice.  As others say, I agree that most systems are not quite there with the object avoidance but step-by-step we're getting there.


Developer
Comment by John Arne Birkeland on June 4, 2013 at 3:41am

Delivering Pizza isn't the best example, and has many, many practical problems especially with the delivery part.

But a more controlled delivery system with fixed takeoff and landing Helipads would work, and could be used by companies to transport objects between office buildings, or perhaps even more importantly by hospitals to transport medicine and organs to other hospitals.

Comment by Ed on June 4, 2013 at 3:48am

@Hugues - I think the answer is fairly clearly publicity. Since when would you hire a creative agency in Shoreditch (a hipster-central bit on London) to 'test prototypes'? I wonder who they actually got to do the quadcopter bit?

Comment by Monroe Lee King Jr. on June 4, 2013 at 4:08am

John has a point! A helipad at your apartment complex for delivery's makes some sense. You don't want your drunken neighbor getting a delivery to his door- what a mess. But a helipad that was protected during landing and opens after takeoff to let you get your goods makes some kind of sense.

Comment by Euan Ramsay on June 4, 2013 at 4:18am
3DR's 30th blog entry: helipad prototype, complete with GPS and new land assist code...:-)
Comment by eduardo on June 4, 2013 at 5:03am

do you really think it will be possible in furure ? Its a joke.

i dont want this kind of think flying above my head.

Comment by Monroe Lee King Jr. on June 4, 2013 at 5:15am

@Eduardo Yeah, don't worry, that's not going to happen. At least in the US there's a long way to go before you see something like that actually happen. There are so many safety issues involved.

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